Federated Audience Composition

Create audience of customers who have a birthday this month, if they have an active order, target them for a birthday offer that references their order status. However, if they do not have an active order, just target them with a birthday offer.

Create audience:

Highlight: Conditional split, Enrichment

Scheduled: No

Result audience name: Birthday this month - Active orders, Birthday this month - No active orders

Identity: Email



Prior Order History is greater or equal to $1000 and has consented to marketing communications. Additionally, with enrichment, we can also couple together this output with, “does a Wishlist exist?” for this specific user – this could warrant retargeting or offers being sent to that user when an item / product on their wish list changes price or stock levels.

Create audience:

Highlight: Conditional split, Enrichment

Scheduled: No

Result audience name: Luma Prime Member with Wishlist, Luma Prime Member with Recommendation

Identity: Email