Go to ADSS > Public Luma AJO 

Now, from the left rail, click on Journeys > Create new Journey and provide a name, Luma: Experiment Accelerator Winter Vs Sports Offer.

Now, for this demonstration, we are using Luma Reporting Audience (you can create your own audience based on different attributes and scenarios). Now, from the left rail, drag and drop the read audience action and select Luma Reporting Audience.

As we need to perform experimentation, we need to split the audience as per our objective mentioned above. Drag and drop the optimize action from the left rail and select the method percentage split with 2 subsets, 50% each.

Now, drop the email action on both paths and provide a proper name as per the above Objective.

Now, click on Informative emailer and click on edit content > go to body > edit email body > select Luma Features Template.

Go to the banner image and change it to the image accordingly, as per your need, and provide an external link to the image. Follow all the guidelines as given above in How to. Click on the star icons on the right and put a communication strategy as Informative and other parameters accordingly. Then click on generate and select the one you like the most.

Now, go ahead and provide links and labels to all the CTAs and buttons on the email so Experiment Accelerator can identify some insights and save.



Once the above email is saved, click on the back arrow, and for the Subject line, click on the magic wand icon and use the Informative communication strategy, and give other details accordingly, generate. Choose the most you like.

Now, the Email Body and Subject are done as per the informative strategy for Winter Offers, but we need to create a similar informative strategy for Sports Offers.

Click on Create Experiment in the top right corner. Provide the success metric as Clicks(AJO) and distribute evenly, and provide the treatment name as Luma: EA Informative Winter Offer Email, and add a new treatment and provide the name as Luma: EA Informative Sports Offer Email. Then, Click on Create.

Now go to Luma: EA Informative Sports Offer Email and repeat the steps 6(Select Luma - New Subscription Template), 7, 8, 9, and configure it accordingly for Informative Communication strategy with a changed banner image related to Sports offer.

Now go on the journey and click on Urgent emailer and click on edit content > go to body > edit email body > and select Luma Features Template.

Go to the banner image and change it to the image accordingly, as per your need, and provide an external link to the image. Follow all the guidelines as given above in How to. Click on the star icons on the right and put a communication strategy as Urgent and other parameters accordingly. Then click on generate and select the one you like the most.

Now, go ahead and provide links and labels to all the CTAs and buttons on the email so Experiment Accelerator can identify some insights and save.

Once the above email is saved, click on the back arrow, and for the Subject line, click on the magic wand icon and use the Urgent communication strategy, and give other details accordingly, generate. Choose the most you like.

Now, the Email Body and Subject are done as per the urgent strategy for Winter Offers, but we need to create a similar urgent strategy for Sports Offers.

Click on Create Experiment in the top right corner. Provide the success metric as Clicks(AJO) and distribute evenly, and provide the treatment name as Luma: EA Urgent Winter Offer Email, and add a new treatment and provide the name as Luma: EA Urgent Sports Offer Email. Then, Click on Create.