Customer Journey Analytics
SecurFinancial Journey Analysis Report
The new SecurFinancial FSI journey analysis report allows to demonstrate business analytics capabilities by unifying events from multiple channels like website, mobile, call-centre and in-store customer engagements. Along with data captured from Adobe Journey Optimzer and other external marketing channels, it empowers organizations to measure campaign performance.
Recording from office hours where the report was presented: https://adobe-my.sharepoint.com/:v:/p/zkorczyc/EWXpIMEWwadGrWdqQQnfMLQBl7FnlIANQZ_OcM5b8r-H6Q?e=NfCERB
Available usecases:
How to access this report?
Link: Project: SecurFinancial - Customer interaction analysis
The report is build on Adobe Demo System Shared ims org
Unable to see the project in list of reports?
Please contact us using Slack discussion channel, #demo-system-next, and we will add you to the user group