The Power of Personalization with Frescopa
Frescopa, a fast-growing coffee brand, is focused on delivering personalized, seamless experiences across every channel. From the moment a customer walks into a café to ongoing engagement through email, mobile, and loyalty offers, Frescopa uses Adobe’s tools to build journeys that feel human, timely, and relevant.
This demo follows Andrew, a new customer who visits a Frescopa café, shares his details, and begins receiving tailored communications. Each touchpoint — email, push, in-app messages, content cards, and SMS — demonstrates how Frescopa connects creativity, AI, data, and decisioning into a single, orchestrated journey.
PREREQUISITES
Create a demo profile.
Scenario
Andrew purchases a coffee at his local Frescopa café. During checkout, he provides his details, shares his favorite drink, and even completes a quick survey.
Navigate to the Customer Experience app and scroll down to the bottom of the page. In the section labeled "Update Profile," enter the details and click on "Submit." Profile will then be enriched with these attributes. He then submits the survey. Survey trigger a journey in background to send email
Minutes later, Andrew receives a welcome email that feels like it was crafted just for him. It’s clean, modern, and unmistakably Frescopa — built using a branded template and within it is a QR code inviting him to install the Frescopa mobile app. The email greets him by name, highlights his favorite drink, and shows his favourite café.
The email encourages users to install the app and take advantage of the offer. 👉 To Andrew, it’s a thoughtful email. To Frescopa, it’s content templates, fragments, Dynamic Media, AI-driven text, and experimentation working seamlessly.
If the email isn’t opened, an SMS is sent with a message encouraging the user to install the app and receive a free coffee.
Curious and encouraged by the promise of a personalized experience, Andrew scans the QR code and installs the app.
The moment he opens it for the first time, he is greeted with a surprise: a bold message — “You've got a free coffee reward”
The experience feels personal, thoughtful, and rewarding right from the start.
Excited by this unexpected gesture, Andrew logs in effortlessly, as his details were already shared at the store the day before. This enables Frescopa to immediately start tailoring his experience to his preferences and habits.
Soon after, he receives a push notification that reinforces the offer in a timely and relevant way: “Your first coffee’s on us — thanks for installing the Frescopa app! ”
Later that day, Andrew visits his local Frescopa café. At checkout, he confidently opens the app, taps to redeem his reward, and receives his free coffee. The entire process feels effortless, consistent, and rewarding — blending the digital and physical touchpoints into one seamless journey.
What began as a simple welcome email has now evolved into an engaging, multi-channel relationship. For Andrew, it’s a moment of delight and appreciation. For Frescopa, it’s proof that personalized engagement across email, app, and push notifications not only drives adoption but also builds loyalty and trust.
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