Triggering Journeys - Connected Experience
2 min
Journey 1: Email β SMS
- Andrew visits Frescopa, shares his details at checkout.
- A welcome email is sent shortly after, highlighting Frescopaβs brand and offering a QR code to download the app.
- If Andrew does not open the email, the journey branches to SMS
- This ensures Frescopa reaches him on a preferred channel, while respecting engagement rules.
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Journey 2: App Engagement (After Install)
- Once Andrew scans the QR code (from either the email or SMS), he installs the Frescopa app.
- On first open, heβs greeted with an content card welcome offer:
- Since his details are already shared at the store, his profile is recognized, and personalization begins immediately.
- A push notification follows to reinforce the reward.
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