Customer Journey Analytics (CJA)
3 min
Authors: Rishabh Vinod, Diptiman Badajena
Luma Journeys Analysis Report
The new Luma retail journey analysis report allows to demonstrate business analytics capabilities by unifying events from multiple channels like website, mobile, call-centre and in-store customer engagements. Along with data captured from Adobe Journey Optimzer and other external marketing channels, it empowers organizations to measure campaign performance.
CJA Retail Project Overview
Available use cases (with videos):
Product analytics
How to access this report?
Project: Customer interactions + AJO Analysis : [READ ONLY] DSN RETAIL STREAM ANALYSIS v2.0
Organization: Adobe Demo System Shared
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