Partner Data
Find all up-to-date Partner Data Support related assets, resources and tools in its own Partner Data Field Readiness Spot!
- Customer Facing Presentation: https://fieldreadiness-adobe.highspot.com/items/64b89128faa614de89ba08c6?lfrm=shp.1
- Technical FAQ: Technical FAQ.docx
Background/Setup Narrative:
- Adobe released the ability to ingest partner data to support full funnel marketing use cases, including prospecting and acquisition
- These capabilities are crucial to a customer’s ability to expand reach and advertise effectively in the cookieless now
- Adobe is now able to support the below use cases:
- Offsite prospecting for new customers
- Enrichment of known audiences
- Onsite personalization of unknown visitors
- Expanded activation of known customers
- Offsite retargeting of unknown visitors is coming soon – GA TBD
- Partner data is shared or purchased from a trusted partner and that happens outside of Adobe
- Examples: prospect list of emails, partner IDs, consumer, purchase or transactional data, demographic, firmographic audiences
- Enrichment of 1P audiences requires a partnership where the customer shares a 1P file with the data partner, who provides attributes that they’ve found match to the customer’s audience. This also happens outside of Adobe.
**IMPORTANT FOR ON-SITE PERSONALIZATION** A customer must license and deploy third party visitor recognition technology for this use case to function. Adobe does not operate and deploy any probabilistic identity recognition services. If a customer does not license any visitor recognition technology, or does not plan to, please take that into consideration before demonstrating this use case.
Key themes to enphasize
- Partner data supplements a 1P data strategy
- This release allows customers to achieve the reality of operating full-funnel strategies in a single system
- Adobe's partner data support framework is agnostic
DEMO ASSETS:
The Partner use case has been implemented in SecurFinancial public project. More details here:
You can also implement Partner scenarios on your own sandbox. Read this article: How to create my own Partner Data demo?